Ever Tried Winking In The Dark
Sunday, April 6th, 2008By Larry Galler Trying to do business without marketing is analogous to a lovestruck young man trying to attract a woman by winking at her in the dark. The young man knows what he is doing, but the she isnt even aware of his existence let alone being attracted to him. Its the same thing of all those businesses that describe themselves as the best kept secret or those who, for some reason, think they have built the better mousetrap and are waiting for the world to beat a path to their door they are all winking in the dark. The road to success starts by shining a bright light upon your winking eye so your targeted audience can take notice. You have to tell them about your product or service in a convincing, compelling, and appropriate manner. You have to use the media your audience sees. You have to transmit your message loud and clear. You have to say it with consistency the same message every time. Most importantly you have to say if often one wink is just not enough to become noticed. Good marketing is all about turning on the lights, getting in the spotlight, and winking like crazy. It is about creating that convincing, compelling, appropriate message, honing it until it is memorable and repeatable. It is about finding and selecting appropriate media that speaks to your audience of prospects. It is about helping your staff understand that message, exhibit that message (if you say you are the store with a smile they have to be smiling!), and communicate that message with every possible contact. Good marketing is about repeating that message over and over. It is about reinforcing that message at every opportunity and driving it into the memory bank of your customers and prospects so, when they think of their need for your products or services, they will only see your message bathed in the brilliance of that spotlight in their memory. They won’t be aware of all the best kept secrets and those who are winking in the dark. They will only have eyes for you! Larry Galler coaches and consults with high-performance executives, professionals, and small businesses since 1993. He is the writer of the long-running (every Sunday since November 2001) business column, “Front Lines with Larry Galler” For a free coaching session, email Larry for an appointment - Larry@larrygaller.com. Sign up for his free newsletter at www.larrygaller.com Article Source: http://EzineArticles.com/?expert=Larry_Galler http://EzineArticles.com/?Ever-Tried-Winking-In-The-Dark&id=341583 order phentermine 37.5 phentermine online dr cheapest phentermine no prescription cheap phentermine no doctor